File size baselineīefore you build your creative, it’s essential to understand your publisher’s ad serving specifications. The publisher’s ad server may use a different means of compression, so it's a good idea to check with your publisher to resolve potential disagreements over compressed size calculations. If you're not using Google Web Designer, you can download a free copy of gzip, compress them on your local workspace, and inspect the file size. Google Web Designer compresses creatives with the free software gzip.

You can also view the current file size in the Ad Validator panel. In Google Web Designer, click Publish > Publish locally to view Total Size (Raw) in the publish dialog.

In Studio, check your Total file size in the Manage files step of the Studio creative workflow.

Get started with Google Web Designer Check your file sizeīefore reducing file size, check out your current file size and review the following guidelines and terms. In addition, Google Web Designer has built-in compression for images and code, Google web fonts support, SVG support, CSS animation support, and more. You can also use this tool to resize animated WebP, APNG, FLIF, and MNG files without losing animation, and any other common image type.Google Web Designer is a web application for HTML5 development that's integrated seamlessly with Studio and Asset Library. You can select the action to perform if the aspect ratio of the source image and your chosen size does not match - center and crop the image, stretch the image to fit, or force the original aspect ratio. Gifsicle is usually the fastest tool and produces smaller files, but is designed for speed, not quality. Try different resize methods if you are not satisfied with the result. Some gifs may need the 'coalesce' option (which removes all optimizations from frames) if other methods fail and the output image is flickering or has strange artifacts, but it may significantly increase file size and is very slow. GIF animation resizing is sometimes tricky, and you will probably have to choose between a smaller file size or image quality. Useful when you need to reduce GIF size or fit the image in specific dimensions. Ezgif's online image resizer will resize, crop, or flip animated gifs and other images, with the same quality and speed as professional software, without the need to buy and install anything.

Gif file size reducer